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Spot what’s off in your UI, know why and fix it. The complete system that trains your eye and vocabulary.

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This is the Shift Nudge system. Learn to spot what’s wrong with a screen, build the language to name it, and develop the craft to fix it. The 16 principles give you the framework behind every strong screen, so you can make better decisions and defend them.

Every lesson follows the same frame. First, why the decision works. Then, what principle is at play. Finally, how to put it into practice. Each lesson also includes three starter prompts that put AI to work on the lesson, while you build the design knowledge to direct it.

The AI Design Crit is in Beta for members. Point it at your own screens and get what’s off named right away.

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Inside

The full UI craft curriculum. Typography, layout, color, style, imagery, elements, and tactics. You get 85+ lessons, exercises in every lesson, and 1,000+ critique videos. Your own work gets eyes from day one, from Shift Nudge AI and the community in Circle. This is all one Shift Nudge membership, with a VIP path that adds weekly live critiques with MDS.

PRO

  • 16Principles of interface design
  • 85+Video lessons across 8 modules
  • 85+AI design prompts and exercises
  • 1,000+Critique vault videos
  • 8~Week schedule, flexible to 36 weeks
  • 5-7Hours per week
  • Shift Nudge community
  • Certificate of interface design

VIP

Tools keep changing. Shift Nudge builds the eye and the skills to know what to do with them. This will show up in your designs, how you defend your decisions, and what ultimately gets shipped.

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Who it’s for

This is for designers willing to put in the work. Screens of your own to point the training at matter more than years of experience. All six of these people are inside right now.

Working designers

Two to five years in, shipping real product work. You want the polish and the reasoning to read senior.

Self-taught designers

You got here on taste and persistence. This turns instinct into a repeatable process with language you can defend.

Experienced designers

Ten or more years in and raising your own bar. Sharper fundamentals, renewed standards, and better language for mentoring.

Career advancers

You already carry design responsibility and a bigger seat is coming. Build the foundations before the promotion cycle arrives.

Design leads

You review work every day and want to give feedback stronger than “it feels off.” Turn taste into teachable standards.

Builders using AI

You can ship anything, and it still looks generic. Learn to direct, judge, and refine what the tools produce.

Reviews

More than 5,000 designers have trained their eye with Shift Nudge. Some doubled their income. Some stepped into design leadership. Every review is public, linked, and written by a real person you can look up.

Luke Burford
Luke Burford
Product Designer
Cog Design

Shift Nudge is hands down the best UI design course available online. Amongst a lot of courses that promise much but are barely surface-level education, the material and MDS are very much the real deal. If you commit to it you can't fail to level up considerably as an interface designer.

Swetha Krishnaswamy
Swetha Krishnaswamy
Sr. Product Designer
Kenko AI

I delved into the most comprehensive Interface Design course by Shift Nudge, and it has been incredibly rewarding. It has significantly leveled up my visual design skills and honed my ability to speak the form language from a new perspective.

Mariano Armengol
Mariano Armengol
Head of Design
Crediclub

Just joined a Mexican Fintech as Head of Design. Shift Nudge played a real role in getting me here. I came in with years of experience, but the course sharpened skills I thought I already had and gave me real confidence in areas where I had gaps. It raised my bar as a designer in ways I didn't expect.

Diana Gordon
Diana Gordon
UX Product Designer
Mayo Clinic

Form does not need to follow function. I'm consistently working on refining my visual design skills, something that I view as a life-long journey. I recently finished chipping away at the most comprehensive visual design course I have ever taken: Shift Nudge. Thanks Matt D. Smith for such a thoughtful and efficient way to level up UI!

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FAQS

5-7 hours a week at the recommended pace. Some members take 8 weeks and some take 36. Everything is recorded and your access runs the full year, so the pace bends to your life.

Yes. Every lesson includes its own design exercise, and later exercises chain into complete, portfolio-worthy projects.

Working designers at any stage, newcomers included. Plenty of members come in with five, ten, or more years of experience and use the training to raise their own bar.

Yes. Shift Nudge AI, in Beta for members, critiques any screen you hand it from day one, and the community weighs in inside Circle. Live critiques with MDS happen weekly on the VIP path, with priority going to members who submit work and attend regularly.

The lessons use Figma, and Figma 101 is included if you are new to it. The principles apply in any professional design tool.
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Resources

The practical pieces. Every lesson, pacing plans, the template that gets your company to cover it, and weekly design insights in your inbox.

Curriculum
Schedules
Expense template