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Design and ship work you’re proud of. The modern standard in interface design training.

Trusted by designers at the world’s best product teams, including OpenAI, Anthropic, Figma, and Google.

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You can feel when a screen is off before you can say why. Naming it and fixing it with confidence is the skill. AI can generate a hundred options in a minute, but it can’t tell you which one is right. Shift Nudge trains that judgment, starting with the 16 principles, and Shift Nudge AI helps you apply it to your own screens.

Inside

Shift Nudge is one membership with everything you need to train your eye and sharpen your craft. An upgraded VIP path adds weekly live critiques with MDS. Bring the screen you’re stuck on.

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Founder

Matt D. Smith (@mds)

Design and AI. Twenty years leading projects for startups and global brands. Creator of the Float Label pattern, adopted by Apple and Google. Founder of Shift Nudge, training designers to lead with clarity and craft.

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Tools keep changing. Shift Nudge builds the eye and the skills to know what to do with them. This will show up in your designs, how you defend your decisions, and what ultimately gets shipped.

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FAQS

The full membership details and your private join link arrive by email within a few minutes.

Shift Nudge integrates into your day-to-day work, and the curriculum stays with you as a field guide for whatever design challenge comes up next. The reviews are full of designers who came in with the same fear and finished.

Yes. The minute you join, you can hand Shift Nudge AI, in members-only Beta, the screen you're stuck on and get a critique built on MDS's own method. Post in the community and working designers tell you what they see. And live critique from MDS happens on the weekly VIP calls, where priority goes to members who submit work and attend regularly.

5-7 hours a week at the recommended pace. Some members take 8 weeks and some take 36. Everything is recorded and your access runs the full year, so the pace bends to your life.

Working designers at any stage, newcomers included. Plenty of members come in with five, ten, or more years of experience and use the training to raise their own bar. If you want to get better at design, this is the place to be.

Yes, and many members do. The Expense template makes the ask for you, and we provide invoices with your company details, before or after purchase. If your approval runs past your join-link window, email us and we will work it out.

Take 60 days. If you do the work and it isn't right for you, email us for a full refund. Show us that you did the work: practice pieces, a Claude Code project, or your portfolio. More about refunds